Reviews are weird for me. People like to use social media, twitter, Facebook, etc. Some people photograph. Others blog/vlog. You get my drift.
Reviews are a moment to revisualize an experience for me. Putting your thoughts, feelings (emotional and physical) as well as motivations on paper. As a new kid on the block, I wanted to change things up a bit. Although I've never written anything more than two paragraphs (besides to a lady that inspired me to write some), I think it's a nice way for the reader to decide whether or not they'll enjoy that experience.. Maybe I'm just full of myself but I'd think if someone were to be creative with their writing it might push others that are possibly too anxious or unsure to take at least one step. Am I a Shill? Depends on your view.
As for Twitter stuff: I don't use it , but well, everyone has biases and ignorance to a degree, on any side of the table. If I am myself and not to your liking, move on, or if you ask me, I will!