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Boing said:Well done but will it help?.
McGuinty said:
Critic said:How were they able to text all those with mobiles at the same time?.
Art Mann said:It's called location based marketing.
Consumers can be targeted on large scale (like a shopping mall or arena or stadium) or on a more intimate scale. Which is likely how this worked, probably involving the "audience plants" we see highlighted at the beginning of the commercial. Just guessing here, but maybe by hitting the send button, the backstage director triggered the cellphones of the "plants" to broadcast text messages to all phones in close proximity, thereby confining the "broadcasting" to the theatre itself and not to a wider location.
Not many tech details in this video, but the sales pitch gives you some hints:
Prim0 said:You mean like people that blame guns for shootings?