Bye.
Dunkin' Donuts is changing its name to drop 'Donuts' - Business Insider
Dunkin’ Donuts announced today that it's shortening it's name and it'll officially be re-branded as “Dunkin’” in January 2019. They're no longer interested in doing one thing right, they want to expand and be the Jeff Bezos of chain coffeehouses.
Business Insider reports that this change comes after the chain tested the idea in 50-plus stores last year and faced significant backlash from customers. The name change is only one of many updates the brand has made from its early years. They're still selling donuts, but they're also introducing trendy "Nitro" drinks and green tea. All in the spirit of "more, more, more."
"Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin’ experience for our customers," Dunkin’ Brands CEO David Hoffmann said in a statement cited by Business Insider.
"From our next-generation restaurants, to our menu innovation, on-the-go ordering and value offerings, all delivered at the speed of Dunkin’, we are working to provide our guests with great beverages, delicious food and unparalleled convenience."
Related news: Dunkin' has the worst marketing team in the world, and that's saying something in an industry filled with morons.
Dunkin' Donuts is changing its name to drop 'Donuts' - Business Insider
Dunkin’ Donuts announced today that it's shortening it's name and it'll officially be re-branded as “Dunkin’” in January 2019. They're no longer interested in doing one thing right, they want to expand and be the Jeff Bezos of chain coffeehouses.
Business Insider reports that this change comes after the chain tested the idea in 50-plus stores last year and faced significant backlash from customers. The name change is only one of many updates the brand has made from its early years. They're still selling donuts, but they're also introducing trendy "Nitro" drinks and green tea. All in the spirit of "more, more, more."
"Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin’ experience for our customers," Dunkin’ Brands CEO David Hoffmann said in a statement cited by Business Insider.
"From our next-generation restaurants, to our menu innovation, on-the-go ordering and value offerings, all delivered at the speed of Dunkin’, we are working to provide our guests with great beverages, delicious food and unparalleled convenience."
Related news: Dunkin' has the worst marketing team in the world, and that's saying something in an industry filled with morons.
