Go woke go broke: Box Office: 'Solo: A Star Wars Story' Struggling to Hit $115M in U.S....

[Canada-Man]

The Han Solo origin pic is pacing well behind fellow standalone 'Star Wars' film 'Rogue One.'
The Force is being tested in a serious way.

Disney and Lucasfilm's Solo: A Star Wars Story is struggling in its debut at the Memorial Day box office, where it is coming in well behind expectations with a projected $110 million-$115 million four-day holiday. The three-day weekend tally looks to be in the $90 million-plus range.

The Han Solo origin story is pacing well behind fellow standalone movie, Rogue One: A Star Wars Story (2016), which took in $29 million in Thursday-evening previews on its way to a $71 million Friday and a three-day debut of $155 million.

Solo grossed $14.1 million in Thursday previews for a projected $35.6 million Friday. (Solo does have bragging rights to landing the best preview gross for a Memorial Day release.)

Solo, directed by Ron Howard, is the first of the four titles in the revitalized Star Wars franchise to brave the summer box office, versus bowing in December. The last three movies faced no immediate competition on their opening weekends, while Solo goes up against Deadpool 2, which launched a week ago and is projected to gross $50 million-plus in its sophomore outing. Another pressing concern — Solo blasts off a mere five months after Star Wars: Episode VIII — The Last Jedi hit theaters, raising the possibility of fatigue.

Heading into the weekend, tracking suggested Solo would debut to $130 million-$150 million. Box-office observers note that the movie is playing younger than other Star Wars installments, meaning it could lure families on Saturday and Sunday. The film nabbed an A- CinemaScore from Friday ticket buyers, a half-grade below the A bestwowed the previous trio of films.

The news is grim overseas, where Solo is launching in most points around the globe timed to its U.S. launch, including China. The movie took in a dismal $11.4 million from its first 43 markets on Wednesday and Thursday. Disney hasn't yet provided numbers from China, but box-office sources there show the movie opening to roughly $3 million on Friday for a possible weekend debut in the $10 million range.

 

[Peacekeeper]

Because there are better ways to spend your money.

Simple as that.

 

[Canada-Man]

 

[Anto]

They made enough money time to move on.

 

[DannyDevito]

Who woke :unknw:


:biggrin2:

 

[Canada-Man]

woke means people who follow social justice warrior/identity politics rules

 

[Canada-Man]

SJW Politics Have Handed Star Wars Its First Bomb With ‘Solo’

SJW Politics Have Handed Star Wars Its First Bomb With ‘Solo’

The Disney Princess line of merchandise is one of the amazing business successes of the 21st century. Since the early 2000s, Disney has made billions by catering to girls’ love of their princesses, from Snow White to Pocahontas.
However, realizing that princesses might not be the best way to reach boys, Disney acquired Marvel Comics (2009) and, later, Star Wars (2012). Now, they have all their bases covered.
Given all the money Disney spent to acquire these male consumers, it’s weird to see how intently executives want to alienate them.
“Solo: A Star Wars Story” made just $83 million over the weekend, an absolute a failure by Star Wars standards. Disney publicists will chock it up to competition from “Deadpool 2” or franchise fatigue, but they won’t admit that Social Justice Warrior (SJW) politics are to blame.

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Lucasfilm President Kathleen Kennedy has been systematically injecting feminist identity politics into Star Wars to its detriment. She refuses to cater to male fansin the historically male franchise. She put a female lead character in “The Force Awakens,” “Rogue One” and “The Last Jedi.” She’s mandating more female creators. And she’s famously adopted the sexist phrase, “The Force is female.”
Piggy-backing on that last one, one shill reporter wrote that “The Last Jedi” proves the franchise’s future is female!
Except, of course, it isn’t.
“The Last Jedi” made $300 million less than “The Force Awakens,” and the previous year’s “Rogue One” made $100 million less than that. A Star Wars movie almost always finishes no. 1 at the yearly box office, but with “Black Panther,” “Avengers” and “Jurassic World,” “Solo” won’t even medal this year. (And the franchise has utterly failed in China, a country with zero patience for SJW politics.)

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Disaffected male fans are speaking with their wallets. More important than ticket sales, merchandising revenue is way down: Star Wars toy sales dropped in 2017 by almost 50 percent. Kennedy’s gambit is backfiring like a power cable chewed on by mynocks. If she continues alienating her core fanbase, Star Wars’s future isn’t female.
It’s future is no future.
To voice frustration with this — the grandest brand mismanagement in American history — one angry YouTuber has even started using the phrase “make Star Wars great again.”



Now, typically, if a company starts losing its core customers, they’ll adapt to try to recapture them. When New Coke wasn’t working, they went back to Old Coke. But New Coke happened before the insanity of social media.
In response to dwindling fondness for Star Wars from male fans — the customers who’ve spent billions — director J.J. Abrams took to the Internet to call them sexists! Demonizing sci-fi nerd beta males may play great on Twitter, but it won’t win them back. (Maybe he should have called them “deplorable” instead.)
This has come to a head with “Solo,” a prequel about fan-favorite bad boy Han Solo billed as “the hero all feminist men have been waiting for.” The marketing leading up to the film showed that pandering to left-wing media was more important to Lucasfilm than winning back fans – and even promised a preachy SJW droid to lecture us!
How does any of this fit for a character who’s a male-empowerment fantasy? How are these ideas getting green-lit?
Engagement vs. Conversion
A sign Star Wars was headed the wrong direction came a few years ago with a piece of adver-tainment on “Saturday Night Live,” in a digital short making fun of sci-fi nerd beta males who live in their parents’ basement and buy three copies of each action figure.


t has 3.6 million views, which is good internet coverage for any piece of product placement. But that advertising belittles the people to whom it’s supposed to be advertising. Why would any company pay to attack its loyal consumer base?
Star Wars is proving a very high-profile victim of how meaningless social media data is misleading corporate decisions.
In social media, the generic term “engagement” encompasses retweets, likes, shares, comments and so forth. Getting engagements with buzzwords like “inclusiveness” is easy. But then there’s a digital marketing term called “conversion”:that’s when a business turns someone’s online activity into a purchase.
One of these means nothing. The other means everything.
Impossible-to-please SJWs will attack you on the Internet, but they won’t buy your toys or movie tickets.
You will never win by catering to your critics at the expense of your customers. It’s why insipid protests are destroying the NFL’s bottom line, while transgender playmates and plus-size swimsuit models will do nothing to help Playboy and Sports Illustrated. “Inclusiveness” may sound great, but “market segmentation” is how companies pay the bills.
A company’s purpose is not to challenge social norms or service liberal guilt; it’s to provide value to customers and shareholders. Lucasfilm is doing neither. Kathleen Kennedy would love to see Star Wars toys in more girls’ hands, but instead, we’re seeing Star Wars toys somewhere they should never be: the clearance rack.
Fixing this problem is easy: officially make Princess Leia one of the Disney Princesses. That kind of horizontal integration would be a boon to both product lines. SJWs will call it “problematic,” but they won’t buy merchandise either way. Who cares what they say?
Jared Whitley is a 15-year political veteran who worked in the US Senate and Bush White House. He studied digital marketing and social media at Georgetown University and earned his MBA from Hult International Business School in Dubai.

https://dailycaller.com/2018/05/29/sjw-politics-solo-star-wars/

 

[papasmerf]

I think SW1, SW2 and SW3 hurt the franchise....Lucas spent how many years writing that crap???

Clearly his vision was best served in SW4, SW5 and SW6 ( the original 3) .

The last 3 while not perfect artistically blew the doors off Lucas's last 3.
Just my opinion.

 

[Crimson Angel]

Oh boo hoo hoo a female character and a black character in Star Wars.

Funny how those who whine and bitch about this "SJW agenda" doesn't seem to realize that Princess Leia, a FEMALE character, has been in the film since the 4th episode and is quite possibly one of the strongest characters so far in the star wars universe. Or Lando being this kickass black character. Or how in Episode 6 Han Solo was the "dude in distress" that needed to be saved by Leia.

Complaining about legitimate film concerns is one thing (I HATED the prequels because of shitty storytelling) but to complain about the main characters in the film not being white men... that's a whole new level.

 

[Canada-Man]

Oh boo hoo hoo a female character and a black character in Star Wars.

Funny how those who whine and bitch about this "SJW agenda" doesn't seem to realize that Princess Leia, a FEMALE character, has been in the film since the 4th episode and is quite possibly one of the strongest characters so far in the star wars universe. Or Lando being this kickass black character. Or how in Episode 6 Han Solo was the "dude in distress" that needed to be saved by Leia.

always complaining when somebody criticize lefitst politics and ideology. and nobody is complaining about princess Leia.

 

[Crimson Angel]

always complaining when somebody criticize lefitst politics and ideology. and nobody is complaining about princess Leia.

That's the whole point - these manosphere/white pride people whine and bitch about Rey and Finn and not realize that female empowerment has been in the film since Episode 4, so what exactly are they complaining about again?

Also criticizing leftist politics and ideology is different from downright condemning the film simply because you didn't like the demographics and gender of the characters.

 

[Canada-Man]

That's the whole point - these manosphere/white pride people whine and bitch about Rey and Finn and not realize that female empowerment has been in the film since Episode 4, so what exactly are they complaining about again?

Also criticizing leftist politics and ideology is different from downright condemning the film simply because you didn't like the demographics and gender of the characters.

can't you read? I was not complaining about the gender and demographics of the characters?

 

[Crimson Angel]

Actually yes you are. Ok so the "future of Star Wars is female"... so what? What exactly is the problem? What's wrong with having female main characters? What's wrong with allowing more female audiences be interested in Star Wars? Are you one of those who thinks that the needs of men should always be prioritized over the needs of women?

 

[Canada-Man]

Actually yes you are. Ok so the "future of Star Wars is female"... so what? What exactly is the problem? What's wrong with having female main characters? What's wrong with allowing more female audiences be interested in Star Wars?

having female characters and imposing feminist ideology on fans. nobody is stopping women from becoming star wars fans

 

[Crimson Angel]

having female characters and imposing feminist ideology on fans. nobody is stopping women from becoming star wars fans

Too bad you have never been a woman to truly understand why having feminist ideology and female characters is so important to attract female audiences.

 

[Canada-Man]

Too bad you have never been a woman to truly understand why having feminist ideology and female characters is so important to attract female audiences.

feminism and women are not synonymous. only a minority of women identify as feminists

Frontiers | Feminist activist women are masculinized in terms of digit-ratio and social dominance: a possible explanation for the feminist paradox | Psychology

The feminist movement purports to improve conditions for women, and yet only a minority of women in modern societies self-identify as feminists. This is known as the feminist paradox.

 

[Crimson Angel]

feminism and women are not synonymous. only a minority of women identify as feminists

Frontiers | Feminist activist women are masculinized in terms of digit-ratio and social dominance: a possible explanation for the feminist paradox | Psychology

The feminist movement purports to improve conditions for women, and yet only a minority of women in modern societies self-identify as feminists. This is known as the feminist paradox.

I don't identify as a feminist either because the definition changes every single time. There's TERFs and SWERFs who call themselves feminists who obviously discriminate against trans women and sex workers. But are they feminists or are they not feminists? I don't care and I'm not going to get myself involved in their bullshit debate. I only believe what makes sense to me.

That being said portraying strong female characters in movies and introducing issues that women can related to in movies is ESSENTIAL to captivate a female audience. We had a bunch of movies introducing male leads and stories told from the perspective of men; now it's women's turn. And likewise most of all the movies were told from the perspective of white people; now it's the PoC's turn.

That's pretty much what it boils down to. Very simple stuff.

 

[demien3k5]

Too bad you have never been a woman to truly understand why having feminist ideology and female characters is so important to attract female audiences.

It's too bad you're not a woman either. Then you'd see how ridiculous it is for you to be pretending to be one, and pretending to understand the intricacies of the female mind.

 

[Crimson Angel]

It's too bad you're not a woman either. Then you'd see how ridiculous it is for you to be pretending to be one, and pretending to understand the intricacies of the female mind.

1) I never said I was a woman.

2) Even if I was or wasn't so fucking what? That it's not important to have female empowerment in films like star wars just to attract a female audience? Are you really that braindead?

3) Finding a cheap-ass opportunity to bash my gender identity what a fucking surprise. NOT.

 

[Crimson Angel]

Um.....I still don't see that there was THAT much of anything political or SJW in the film. It was a decent movie...probably somewhere in the middle range of all the SW movies. Perhaps they just released it too soon after the last movie. Perhaps it was the wrong time of year.

What is the SJW component of this film that so many are irritated by?

Thank you.

I presume just a bunch of ignorant whiny-asses who prefer to see all their characters be white men with cliched story like "guy becomes hero, guy saves the day, guy gets the girl of his dreams".