SO LET ME GET THIS STRAIGHT regarding Colin Kaepernick

[Maurice Boscorelli]

'' 1. A quarterback in decline decided to cancel his $16.5 million dollar contract 2. Turns to anti-American activism instead 3. Turns down contracts at three different NFL teams 4. Then claims "collusion" by owners not to hire him "Professional victim" 5. Is now suing the NFL for not hiring him because he is black and a radical and sucks 6. Has reached the pinnacle of his career as a "Victim" 7. And NIKE endorses Colin as the perfect anti-American and great role model''

Makes perfect sense too me lol.

 

[Willy]

Nike’s commercial cynicism is clear but Colin Kaepernick ad is a sign | Marina Hyde | Sport | The Guardian

Nike lost almost 3% of their value yesterday because of this decision.

 

[Curly]

Apparently half of the US is against it. This may cost Nike a pretty penny.

 

[Nopityhere]

Apparently half of the US is against it. This may cost Nike a pretty penny.

They seem not to care and moving forward.

 

[Nopityhere]

 

[Mixer]

There goes their Russian sales.

 

[God]

I still don't get it, them gone mad or what?.

 

[ROBERTSON]

Its clear what culture NIKE is catering to.

Maybe its because they feel they are getting free advertising, when any one sees their shoes hanging over hydro lines in certain residential areas.

 

[Willy]

Talk of Nike Inc. sales taking a hit from the company’s decision to put ex–NFL player Colin Kaepernick at the center of its latest “Just Do It” campaign is looking overblown, based on data from a Silicon Valley digital commerce research company.

After an initial dip immediately after the news broke, Nike’s online sales actually grew 31 percent from the Sunday of Labor Day weekend through Tuesday, as compared with a 17 percent gain recorded for the same period of 2017, according to San Francisco–based Edison Trends.

“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory,” said Hetal Pandya, co-founder of Edison Trends.

Nike’s stock has also held up after its initial slump. The stock was up 1 percent Friday and remains in the black for the month. It has gained 29 percent in 2018, while the Dow Jones Industrial Average, which since 2013 has counted Nike as a member, has gained 5 percent, as the S&P 500 index has risen about 8 percent.

The news generated plenty of online buzz, with social engagement around Nike and Kaepernick rising sharply this week, according to 4C Insights, a marketing technology company. Mentions of and comments about Nike on social media platforms rose 1,678 percent Sunday and Monday, according to 4C data. Mentions of Kaepernick spiked 362,280 percent, the data showed.

The athlete has become the face of player protests against racial injustice and police brutality, since he started sitting and later kneeling during the national anthem, inspiring others to follow suit. The action has irked President Trump, who weighed in on the Nike campaign in a series of tweets this week.
That didn’t deter Nike from airing its first TV ad of the campaign Thursday.

Narrated by Kaepernick, the ad includes appearances by other high-profile African-American athletes Odell Beckham Jr., LeBron James and Serena Williams. The ad urged people to follow their dreams and ignore naysayers.

“Calling a dream crazy is not an insult,” Kaepernick says in the Nike spot. “It’s a compliment.”

To be sure, Nike has taken some flak from customers who oppose the NFL player’s actions. Sentiment toward the brand dropped 38 percent Sunday and Monday, according to 4C, but it’s not all bad news.

Nike’s most engaged audience persona is “Made it and Know it,” said 4C Chief Marketing Officer Aaron Goldman, one of 70 categories of consumers that 4C has identified by analyzing social media engagement on a range of platforms. People in that bracket are generally successful in their careers and personal lives, are typically single with robust social lives and like to spend money on entertainment and travel, as well as online streaming services.

“Racial equality is a top concern for this audience, along with causes like clean-water access and gun control,” Goldman said.
Sentiment toward Kaepernick actually improved by 40 percent this week, he said.

“You can be darn sure that Nike has done its research and knows what will move its product and who this campaign will resonate with,” Goldman said. “They are the ones [Nike has] decided will be its future customers, so if others are getting upset, [Nike has] planned for that, and it doesn’t care.”
Daring to take a political stand has become a new paradigm for brands, as they seek to connect with a younger generation and changing political views, said Goldman.
“A company like Procter & Gamble that makes products for everyone from young to old, male and female, are not going to do something controversial that might alienate half their audience. But a company like REI can take a stance on national parks, because they know that is really important for their customers.”
The outdoor-pursuits retailer REI was one of the companies that hit back against Trump’s executive order late last year that would dramatically reduce the size of two national monuments in Utah.

Oppenheimer analyst Brian Nagel commended Nike for its “more edgy, risky” campaign, while refreshing the three-decades-old “Just Do It” slogan.
“The extensive roster of athletes and their powerful stories are core to the company’s stepped-up efforts in reaching a younger demographic,” Nagel wrote in a note earlier this week.

The Kaepernick campaign “is clearly an effective way to make some noise in the industry, regardless of any political bent. Over time, for Nike, we think the power of the messaging from this new broader campaign is apt to overshadow any potential backlash, near term, in our view,” Nagel wrote.

This is exactly what Nike was thinking on Colin Kaepernick ad

 

[Woodonstick]

Not a bad return, their sales grew over 31% over the labor day weekend. Compared to 17% last year plus they got over 40 million worth of media exposure.. But the NFL owners are not a happy bunch specially after signing a new 8 year contract with them a few months ago worth close to a billion..

 

[Canada-Man]

 

[PeterKomos]

Apparently half of the US is against it. This may cost Nike a pretty penny.

Half of Americans? You mean the 'half' that voted for Trump? Which was 63 out of 250 million eligible voters?

 

[PeterKomos]

Uhhh.. Nike sales are up 31%


Just goes to show what ya'll know about big business and the demographic Nike is catering too, ie nothing. :YMAPPLAUSE:

 

[ROBERTSON]

Uhhh.. Nike sales are up 31%


Just goes to show what ya'll know about big business and the demographic Nike is catering too, ie nothing. :YMAPPLAUSE:

So why don't you tell us all, just what demographic Nike is catering too, with the Kaepernick initiative ?

And while your' at it, if Trump got 63 million votes out of 250 million, as you stated, that means the Killary got within 1% of that count, so that leaves 123 million, so according to what ya'll know, what did the remaining 123 million think of this ?

Or do you base your knowledge, on how many NIKE running shoes you happen to see hanging over hydro lines ?

 

[Canada-Man]

 

[Maurice Boscorelli]

Access Denied

I like her take. And access is available.

 

[DILLIGAF]

the exact point on the matter.
Kaplunk is an idiot. A very smart idiot who has turned a defunct career into making money off his why me campaign.
I personally hope that people see what he is all about and that they boycott the hell out of Nike!!!
don't take my advice "JUST DO IT"

DILLIGAF

 

[Fanofdrake]

Why isn't this made more public?.

You passed up offers to try out with several teams so you could claim that you were chased out of the league. It's all crap and way too many people have fallen for it.

 

[KingJ]

Hard to comprehend why their stock keeps rising :Thatwas-bad:

 

[JJ Mitchell]