Against walls. Against trees. A series of men in that unmistakable, back-turned, pose, are caught mid-stream on camera on the streets of India. "The problem", says the text on the hit YouTube video is, "public urination". The "solution" it offers is a dramatic one. As the music crescendos, a big yellow truck comes into shot. The men are spray-hosed with a powerful jet of water - and left drenched. The ultimate in getting a taste of your own medicine.
Some commenting on the video have argued it's a waste of water, that public shaming is not appropriate, or that building more public toilets would be a more effective solution. But much of the response on social media has been positive. One man on YouTube said watching it gave him "a demented sense of happiness", as he too hates public urination. India has a poor reputation on this issue, and numerous attempts tackle it have not solved the problem. Others have asked how they can join the "initiative", or joked that it should extended to the whole country. ..50% rule