Wane of social media 'influencers' as big brands drop 'stars' over fears of fake followers

[JJ Mitchell]

Took them a while and millions of dollars to realize with VPN and being able to have hundreds of emails per individual is an easy task.

The appeal of social media “influencers” to advertise products may be slipping, as Unilever called for “urgent action” to address the problem of fake followers.

The consumer goods company has pledged never to use influencers who buy followers to advertise its brands, which include Marmite, Dove soap and Colman’s Mustard.

They also warn of the limited ways of accurately tracking the benefits of promotion from social media stars and measuring “authentic engagement”.

Zazzle Media, a UK-based marketer, said the appeal of influencers is falling and they are “not a key focus” for any of the brands they work with.

A survey of brands done by the company found that influencers were not a focus for a single one.

Fakes and hackers now outnumber real accounts | The number of fraudulent social media accounts per legitimate business accounts


Wane of social media 'influencers' as big brands drop 'stars' over fears of fake followers

 

[Curly]

Interesting reading.

 

[Admiral]

So what's the key focus now?.

 

[Waxed]

I do know of a review site that has thousand of fake handles.

 

[Villager]

I do know of a review site that has thousand of fake handles.

That is so old news. No one cares about them anyway.

 

[Riess]

Facebook got caught with over 200,000 fake members. Or was it more?.