Canadian entrepreneur Nicholas Reichenbach says that Flow, his new line of boxed water — which comes in BPA-free, low-impact, thinner-than-an-eggshell Tetra Paks — is “packaged water for the conscious consumer.”
“The bottled water industry is really in need of positive change,” Reichenbach said in an interview earlier this month. “It’s been going through revisions, but the revisions aren’t going in the right direction. We have to say, well, what is a plant-based plastic bottle? is it really solving the problem of plastic? And what is the quality of this water?”
Flow, which will appear on store shelves in eastern Canada this month, is water derived from a glacial spring near Mildmay, Ont., that’s been around “since the last Ice Age,” Reichenbach says.
It’s naturally alkaline, since it sits in limestone, giving the water a pH of 8.1, which “you’d see normally in B.C. or Iceland.” The water is not filtered or altered and, according to a press release, Flow — the first company in North America to launch a spring water in Tetra Paks — has the lowest carbon footprint of any of its competitors.
As for how it tastes, Reichenbach says his water has a silky mouthfeel, but stops there. “It tastes like what water should taste like,” he says. “Absolutely nothing.”