A
Art Mann
Guest
RIM adopts BlackBerry as official company name
WATERLOO – Say goodbye to Research In Motion as a corporate name.
Say hello to BlackBerry as the new handle for the company that created the smartphone space in mobile communications.
In a historic and symbolic decision announced today as part of the launch of the new BlackBerry 10 smartphone, RIM said it is officially changing its name to BlackBerry.
The moniker that carried the company through its first 29 years of history is gone.
In many countries of the world, the BlackBerry name has a much higher profile than Research In Motion, Frank Boulben, the company’s chief marketing officer, said in an interview.
“When you travel around the world, you go to South Africa, South America, BlackBerry is the leading brand in the category. In Europe, we are known only as BlackBerry,” he said.
“It really seemed to me to be the obvious thing to do given the stature of our brand.”
WATERLOO – Say goodbye to Research In Motion as a corporate name.
Say hello to BlackBerry as the new handle for the company that created the smartphone space in mobile communications.
In a historic and symbolic decision announced today as part of the launch of the new BlackBerry 10 smartphone, RIM said it is officially changing its name to BlackBerry.
The moniker that carried the company through its first 29 years of history is gone.
In many countries of the world, the BlackBerry name has a much higher profile than Research In Motion, Frank Boulben, the company’s chief marketing officer, said in an interview.
“When you travel around the world, you go to South Africa, South America, BlackBerry is the leading brand in the category. In Europe, we are known only as BlackBerry,” he said.
“It really seemed to me to be the obvious thing to do given the stature of our brand.”
