The federal government implemented new rules Tuesday that will force airlines and air service providers to advertise the all-in price of airfares, including all taxes and fees, under threat of fines for failing to do so.
The new regulations are aimed at putting an end to the common practice in Canada of advertising fares, excluding certain taxes and fees, that are often hundreds of dollars less than the price paid by consumers. The rules require advertisers to include the all-in price in all media, including online, print, broadcast and billboards, for flights originating in and flying between points in Canada.
Federal transport minister Denis Lebel said the regulations will ensure consumers know what they’re paying up front and will not not be hit with hidden fees.
Failure to abide by the guidelines could result in fines of up to $25,000 for repeat offenders, he said.
