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If your wife is overweight, it might be time to consider having an affair.
That's the message in two new advertisements from Ashley Madison, a website that encourages extramarital affairs.
The two ads recently ran in New York newspapers. Both feature the same overweight model dressed scantily in black underwear and a red bra.
The first ad, published just after Halloween, had a large picture of the woman with the words, "Did your wife scare you last night?" At the bottom of the ad was the website's tagline: Life is short. Have an affair.
On Tuesday, a second ad ran with the words, "We call it as we see it." It shows a thin model with a green check mark beside her, then the same overweight model with a red x beside her. Both models are dressed in similar outfits.
The overweight model wrote a post for the website Jezebel.com to acknowledge she's the woman in the ads.
But the woman, identified as Jacqueline, didn't approve of her photo being used by Ashley Madison.
"Years ago, before my modelling career began in earnest, a photographer friend of mine arranged an informal photo session. I was under the impression at the time that people purchasing these photos from the photographer would be doing so for their own personal use. I had no idea that the photographer would endeavour to sell the photos to corporations and/or stock photo companies, who would then go on, repeatedly, to use them in rude and mocking ways," she wrote.
"I am mortified that my image and likeness would be used as advertisement for two things I am so vehemently against: namely cheating and, to an even greater extent, body shaming."
Ashley Madison founder and CEO Noel Biderman told Jezebel.com Jacqueline, who runs an adult website featuring larger women, is getting "great publicity from all this."
"The best thing that could've happened to this woman is that we used her in our ad. Despite what she may want you to think, she is reaping the press for her own pornography website. She took these pictures and signed the release knowing that they were not just for 'personal use,'" his statement said.
Critics have taken to blogs, websites and the company's Facebook page.
"Your new advertisements are disgusting and degrading to women of any size," Kiki Lestrange Ariadne wrote. "These new advertisements don't show a scary woman at all. All they do is showcase this pathetic excuse for a company."
A man named Julio Sandes suggested the company should "respect the beautyness (sic) there is in every women's (sic) body, not produce shame and pain with your propaganda."
That's the message in two new advertisements from Ashley Madison, a website that encourages extramarital affairs.
The two ads recently ran in New York newspapers. Both feature the same overweight model dressed scantily in black underwear and a red bra.
The first ad, published just after Halloween, had a large picture of the woman with the words, "Did your wife scare you last night?" At the bottom of the ad was the website's tagline: Life is short. Have an affair.
On Tuesday, a second ad ran with the words, "We call it as we see it." It shows a thin model with a green check mark beside her, then the same overweight model with a red x beside her. Both models are dressed in similar outfits.
The overweight model wrote a post for the website Jezebel.com to acknowledge she's the woman in the ads.
But the woman, identified as Jacqueline, didn't approve of her photo being used by Ashley Madison.
"Years ago, before my modelling career began in earnest, a photographer friend of mine arranged an informal photo session. I was under the impression at the time that people purchasing these photos from the photographer would be doing so for their own personal use. I had no idea that the photographer would endeavour to sell the photos to corporations and/or stock photo companies, who would then go on, repeatedly, to use them in rude and mocking ways," she wrote.
"I am mortified that my image and likeness would be used as advertisement for two things I am so vehemently against: namely cheating and, to an even greater extent, body shaming."
Ashley Madison founder and CEO Noel Biderman told Jezebel.com Jacqueline, who runs an adult website featuring larger women, is getting "great publicity from all this."
"The best thing that could've happened to this woman is that we used her in our ad. Despite what she may want you to think, she is reaping the press for her own pornography website. She took these pictures and signed the release knowing that they were not just for 'personal use,'" his statement said.
Critics have taken to blogs, websites and the company's Facebook page.
"Your new advertisements are disgusting and degrading to women of any size," Kiki Lestrange Ariadne wrote. "These new advertisements don't show a scary woman at all. All they do is showcase this pathetic excuse for a company."
A man named Julio Sandes suggested the company should "respect the beautyness (sic) there is in every women's (sic) body, not produce shame and pain with your propaganda."
